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Even a comparative comedown of 3.5x or 3.0x gives you a domestic gross of $120 million to $140 million for the $41 million 20th Century Fox production. Even McCarthy's brief filmography offers strong legs for Identity Thief (3.9x = $34m/$134m) her heavily-marketed cameo in This Is Forty (6x = $11m/$67m)and of course Bridesmaids (6.45x = $26m/$167m).Īs you can see, even looking at the worst case scenario for these actresses gives up a 3.9x multiplier and a $156 million final gross. Both The Proposal (4.9x = $33/$163m) and The Blind Side (7.5x = $34m/$255m) had ridiculously leggy runs even with their much bigger debuts. Before 2009, Bullock specialized in $10-$15 million debuts that would stretch out into over/under $100 million hits. Sandra Bullock movies generally have very large weekend-to-final multipliers.
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Nonetheless, with pretty much *no* other female-driven summer films of this scale out for the rest of the season, this one should have strong legs. One might wonder if a film starring *both* actresses should have opened significantly higher than their respective personal bests, but let's just presume they share enough of the same fans to create a relative overlap.
WHITE HOUSE DOWN BOX OFFICE MOVIE
It's indeed higher than the $26 million debut of Bridesmaids, which was the previous film by director Paul Feig and was the film that turned McCarthy into a comedy movie star while also earning her an Oscar nomination. That's the biggest debut for both Sandra Bullock (topping the $33.6 million debut of The Proposal and the $34.1 million debut of The Blind Side) and Melissa McCarthy (topping the $35 million debut of Identity Thief earlier this year). Don't be shocked, anyone paying attention saw it coming months ago. The Sandra Bullock/Melissa McCarthy buddy-cop comedy The Heat opened with $40 million this weekend. *shocked* that a female-driven film has opened at the upper end of expectations. Yet again we'll likely see pundits acting shocked.